The hiring trends of 2014 can be encapsulated by two phenomena, social media and mobile technology. Recruiters and hiring managers are navigating an online world that is shaped by social networks and mobile apps. Employers are desperately building and protecting online reputations as social word-of-mouth and internet chat rooms facilitate disparaging remarks from disgruntled ex-employees.
As the world of recruitment is changing in response to technology advances. Jeanne Meister of Forbes describes 2014 as “the year social HR matters.” Companies are integrating social technologies into recruitment strategies. Staffing Services USA outlines the best practices for hiring in 2014 and beyond.
- Developing a brand image and stellar reputation online is crucial to attracting top talent. Corporate websites, YouTube videos, and employee testimonials that present a forward-thinking, dynamic, corporate environment and culture appeal to up and coming millennials.
- Companies must adapt to a millennial generation. Tomorrow’s workers demand an employer who supports personally owned devices and the use of those devices to collaborate with peers. Millennials, who will make up 50 percent of the workforce by 2020, want to view new jobs on tablets, apply for a job remotely and while on the go, and communicate via text message.
- Companies and recruiters must tap into Big Data to find passive candidates. Hiring managers and recruiters will look to innovative search tools such as social aggregators to find talent ahead of competitors. Companies such as Entel, Gild, and TalentBin can search numerous platforms simultaneously to analyze the interests and social networking behavior of individuals. These services are provided to clients looking for specific expertise.
Other trends that incorporate technology and social media include the application of gamification in the workplace. This strategy incorporates play and puzzles with work processes from training and learning, new hire on-boarding, and health and wellness programs. The games are a way to engage individuals and hold their attention. Gartner predicted that 40 percent of Fortune 1,000 companies will incorporate such strategies in the near future.
Contact a Staffing Service USA professional and ensure that your hiring practices are aligned with today’s social media and mobile-oriented world. Let us help you build your employer reputation to ensure you attract better candidates.